Mercedes-Benz Fashion WeekBerlin
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Mercedes-Benz Fashion Week
Mercedes-Benz Fashion Week in Berlin has only taken four seasons to establish itself in the international fashion calendar. Since making its debut in July 2008 on centrally located Bebelplatz square, it has served as a showcase event for the latest collections from German and international fashion labels.
For many Berlin fashion labels, Mercedes-Benz Fashion Week is a springboard for future success which attracts plenty of media coverage. It also features the Designers for Tomorrow Award presented by Peek & Cloppenburg. This rewards the best young talents and gives the winners a huge boost as they begin to make a name for themselves in the fashion world.
The Premium fashion show in Berlin, which runs at the same time as Mercedes-Benz Fashion Week, offers an insight into the current state of play for select collections, international newcomers and exclusive on-trend products. It showcases around 900 international collections for men and women, a kaleidoscopic range of shoes and fabulous accessories.