gamescom reveals the next level of interactive entertainment
In August, gamescom takes place in Cologne for the third time. The largest trade fair and event highlight for interactive games and entertainment transformed the Koelnmesse exhibition centre into the world’s most exciting interactive playground. Products from the international gaming industry made their global, European or German debuts in the 120,000 square-metre space, accompanied by events and entertainment in the exhibition centre and in the city.
With the industry’s global players leading the way, developers, publishers and distributors came face to face with the huge community of computer gamers in Cologne under the banner of ‘Celebrate the Games’. More than 245,000 visitors and 458 exhibitors were expected in Cologne during August.
The event organisers Koelnmesse and Bundesverband Interaktive Unterhaltungssoftware e.V., the German trade association of interactive entertainment software (BIU) presented Canada as their first official partner country. gamescom is thereby forging closer ties between Europe and the North American market, as Canada is one of the main centres of creativity in the international games industry. Some countries, such as Korea, were taking part in the event for the first time, underpinning gamescom’s trendsetter role as the industry’s flagship European trade fair.
The main areas in focus were new concepts for motion control and entertainment in 3D. Moreover, hit games that had previously only been seen by industry insiders made their first public outing at gamescom. The trends that will keep gaming fans in suspense until the end of the year were also revealed.